"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Hoy la competencia y el producto siguen siendo muy importantes para tu negocio, pero con la digitalización masiva el cliente empoderado por la tecnología es, ahora más que nunca, el elemento determinante de tu éxito y por lo tanto ha de estar en el centro de tu organización.
Por ese motivo, la primera fase de nuestra metodología de transformación pasa por ayudar a tu organización a medir y entender el comportamiento declarado de tus clientes (lo que dicen que hacen), el social (lo que comparten en redes digitales) y el medido (lo que comprobamos con datos que realmente ocurre)…
Con toda esta información, y a través del uso de analítica avanzada de datos ayudamos a tu organización a incluir este nuevo conocimiento en tus procesos operativos y reorientarlos hacia el comportamiento del cliente (Customer Centric) para que estén dirigidos por los datos (Data Driven).
Sin embargo, este cambio va a confrontar a tu organización con un gran reto operativo: cómo aprovechar esta enorme y constante cantidad de datos del cliente en beneficio de tus procesos de producción, generación de demanda, de venta y de atención o retención de clientes. Por suerte, el resultado de esta minería de procesos (Process Mining) se pueden robotizar o automatizar parcial o totalmente (Robotic Process Automation).
Herramientas como Hubspot o Salesforce nos permiten crear secuencias automatizadas que responden a los distintos comportamientos de tu cliente en tiempo real logrando una hipersegmentación de las audiencias y una hiperpersonalización de los contenidos que mejoran notablemente la experiencia de tus clientes potenciales y actuales.
Todo lo anterior favorece la escalabilidad de tu negocio, sin embargo las personas de tu equipo son los verdaderos agentes del cambio y es por ello que la transformación sólo tiene lugar cuando tus equipos adoptan la tecnología y hacen suyos los procesos. Es por ello que en todas nuestras consultorías implantamos metodologías ágiles, estructuras organizacionales innovadoras, capacitación y acompañamiento 360 en la implantación de las soluciones propuestas
Si la transformación digital fuese una guerra, las startups serían los cuerpos de élite en la primera línea del frente de batalla. Los emprendedores ajenos a las limitaciones preestablecidas tienen poco tiempo, y menos recursos, para demostrar que pueden lograr mucho, tanto como cambiar el rumbo de una industria concreta. Por eso en Smartup creemos que las startups son la mejor escuela de transformación posible, de ahí nuestro nombre de empresa…
Por vocación hemos sido el partner seleccionado por más de 50 emprendedores y algunas de las startups más importantes del panorama hispanohablante como son Cornershop by Uber, Vendetuauto by OLX, Privalia by Vente Privée, Ticketbis by Stubhub, Sindelantal by Just Eat … y varios unicornios como Cabify, Kavak, Rappi, Zalando … de los que puedes consultar sus testimonios.
Smartup ha ido evolucionando durante los últimos 15 años desde un modelo completamente operativo a un modelo híbrido de consultora y agencia. En este modelo híbrido aprovechamos toda nuestra experiencia acumulada para ofrecer servicios de consultoría de transformación digital desde una óptica cercana al cliente y que entiende perfectamente los retos de la operación en el día a día.
En Smartup sólo recomendamos a nuestros clientes estrategias realistas y pragmáticas. Disponemos de una metodología propia que se basa en un recogida tridimensional de información (consumidor, competencia y cliente) y una concreción del conocimiento en micro entregables de fácil digestión y orientados a la generación de resultados rápidos (quick wins).
Upfield, Volaris, Ternium, Mabe, Coppel, Banca Mifel, Colisee, Conservas Campos, SteelCase, Grupo Lar son algunas de las multinacionales y empresas cotizadas a las que hemos podido apoyar en su transformación digital con nuestra metodología y experiencia. De nuevo, puedes consultar los testimonios de algunas de ellas aquí.
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Mavi Nafria
Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.
Montserrat Porras
"Smartup is one of the companies that has the knowledge and translates it into results. Undoubtedly, the best digital marketing company in Mexico".
Alejandro Pailles and Juan José Solórzano
"Smartup has understood the challenges of our business in an increasingly competitive industry."
Pablo Rodriguez
"Our learning curve has become much more efficient."
Luis Terrones
"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
Natalia Gamboa
"Smartup is a guarantee of success. They met our needs quickly, efficiently and with good results right from the start."
Beatriz Lanero
"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."
Gonzalo Mateo-Sagasta
"Smartup helps us navigate the digital journey with an analytical approach that allows us to make data-driven decisions."
Aida Mas
We are happy with the service, and as icing on the cake, Smartup's founders are cool!
Oskar Hjertonsson
"Together with Smartup we have improved our web traffic by 18% in one year and increased our web requests by 26%."
Rosa María Martínez Olmos
"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."
Jose A. Navas
Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.
Maribel Plaza
"Thanks to Smartup, our Inbound has improved considerably. We have managed to increase our client closings by more than 5%."
Inés Rojas
"We have been working with them for 6 years and the evolution of our Adwords account has been great."
Nathanaël Berbessou
"Smartup consistently helps us get real value from data activation and initiate efficient and productive digitization."
Carlos J. Fernandez
"In Smartup we have found a solvent, honest and reliable strategic partner, with whom we can increase value and return."
Miguel Pereira
Smartup maximizes the quality of traffic to achieve all our conversion goals
Carlos Barragan
"My experience was very rewarding, as it allowed me to grow, learn every day, as well as get out of my comfort zone on every project."
Yazmin Vera
"Thanks to Smartup we are in control of our digital marketing investment."
Adelina Cantarell
"They have become a strategic advisor."
Alejandra Artigas
"Smartup has become a key strategic partner, functioning as another area, integrated within our structure."
Santiago Mayorga Escalada
"The Smartup team is made up of competent, proactive people with very high technical knowledge."
Nacho Navacerrada
"We grew 30% thanks to them and they have adapted to our needs."
Enrique Zambrano
"Smartup was key to starting our Inbound Marketing efforts, and they have also taken our SEO to the next level."
Ignacio Cordero
"Its strength lies in its sound project management."
Ruben Martinez
Smartup has been an excellent partner. Thanks to their experience and knowledge, we were able to find the right growth solutions.
Ariel Cilento
"Smartup, the ideal digital ally. They have business vision, focus on results and experience throughout Latin America."
Ricardo Martinez
Smartup was key to connecting the strategic vision of digital transformation and accelerating the execution of our Omnichannel project.
Federico Montane
"Social networks are a channel of growing importance. Thanks to Smartup we have managed to boost it and improve our positioning."
Nora Abete
"Smartup is able to monetize social media campaigns."
María José Munera
"Smartup is a solvent and reliable partner for any data analytics project due to its high technical level, empathy and adaptation."
Samuel Triguero
"Smartup is a strategic ally for us."
Carlos Correa
Smartup changed the mindset of our teams and generated breadth of vision in every sense.
Tania Merino
"The result has been more than satisfactory and they have more than met the initial expectations. I would fundamentally highlight the professionalism and flexibility."
Juan Echevarrieta
"We created a strategic alliance that allowed us to increase the number of enrollees thanks to the implementation of high-impact marketing strategies."
Fernando de Carlos Moreno Hollman
"Getting started in the Inbound methodology with Smartup has helped us build a solid path with measurable results from the beginning."
Raúl Rubio Alonso
"We do business online and Smartup has experience growing this type of business."
Alberto Padilla Luengas
"Smartup has managed to adapt to our specific needs in the B2B sector through inbound and digital advertising actions."
Rocio Diez
"Smartup helped us to grow the company organically to consolidate the first source of revenue from the direct channel."
Alejandro Lazcano
"I have been working with Smartup for more than 15 years, since its beginnings. They have always shown a strong technological profile, being a benchmark of innovation in the digital advertising sector."
Juan Manuel Parra
"Smartup provided us with a strategy oriented to the real needs of our audience."
Antoine Perouze
"There is always immediate response, they are attentive to every detail of the strategy, an excellent agency. I am very happy."
Alberto Ventosa
"In Smartup we have found a reliable partner to develop global projects."
Alain Hervas
"I would like to highlight Smartup's ability to understand and execute our business strategy in a digital environment."
Antonio Parages
"During these short but intense months, without a doubt they were always very professional and gave us the service and with the best disposition."
Bernardo Islas
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Javier Garrido
"We increased orders by more than 250%. We reduced the cost per order by 40%."
Evaristo Babé
"The result in social networks was very positive."
Daniel Licari
"Smartup has taken us by the hand in our commitment to Inbound Marketing, obtaining the expected results."
Vanessa Valdes
"Thanks to Smartup and its magnificent team, we have been able to develop a multi-country strategy and grow more than 100% in just one year."
Eduardo Berrocal
We would not have been able to achieve our organic traffic goals without Smartup. They supported us with advice and follow up.
Miguel Angel Flores
"Smartup has been an ally in redefining our content strategy in the digital world. I appreciate their commitment and perseverance."
Ricardo Martinez
"Smartup's support in the definition and execution of BilliB's digital marketing strategy is being key to our success."
Aurora López García
"Smartup is a committed, up-to-date agency with a super team behind it. Undoubtedly a great investment."
Alvaro de Juan
"Smartup was breaking paradigms. We showed that with a good strategy - and the best partner - we could achieve the extraordinary."
Mariana Uriol
"Smartup has helped us think differently and look for imaginative solutions with direct applicability to the business."
Olga Fernandez
"Smartup was able to crystallize our objectives in an extremely effective way."
Alberto Rabanal
"Smartup is an ally in the field of digital transformation, through team training and feasibility of projects related to data analysis."
Carlos Herrero
"It's very difficult for an agency to adapt to the needs of a startup and Smartup has done it incredibly well."
Carlos López
"For Groupm, it is a first-rate partner because of its high level of involvement, its knowledge and ability to always be at the forefront."
Rocio Coello de Portugal
"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."
Carlos Saldaña
"Smartup has become a trusted partner, providing us with the best solutions at all times."
Ignacio Polvorinos Reyero
"With Smartup we have managed to make digital campaigns our main source of Leads, from the first month and at a reasonable cost."
Jorge Hernandez
"We expect to grow 15% with Smartup. They are fighters and believe in the mobile sector."
Javier Santos Rodríguez
Smartup has helped us improve awareness and visits to our site organically, adapting to our needs and timing.
Yolotzin Bravo
"Smartup has helped us get our products to a relevant audience."
Santiago Cepeda
"If I could describe Smartup in one word it would be: efficiency."
Stella Aguirre
In our years together they have demonstrated a great reliability, precision and involvement that we have never received from other partners.
Carlos Rodriguez
"The support provided was excellent. They have met our requirements and have adapted Hubspot's solutions to the needs of the business."
Adelia Gil
"They bring years of knowledge and experience to advance the City Council's goal of developing data-driven policies."
Ibon Ramos
"Smartup represents for Smart Fit a strategic partner, but above all it is a trusted ally we can always count on."
Miguel Meneses
"We had, through a single partner, all services related to online marketing."
Iñigo Manso
"Smartup is very clear on how to market within the e-commerce market."
Pablo Pedrejón García
"With Smartup we defined the value of data. Since then we haven't stopped growing".
Javier Goikoetxea
"Measurable results! This is what Smartup has achieved"
Carlos Pérez Castro
"Smartup, more than an agency, has been a strategic ally for an effective interaction with our consumers."
Alfonso Pliego
"Smartup is the ideal travel companion in digitizing the behavioral analytics of travelers to our island of Ibiza."
Juan Simón Tur
"I congratulate Smartup. Collaborative work and fluidity have resulted in a historic conversion rate of 3.19%."
Luis Miranda
"Smartup has helped us over the last 4 years to undertake a deep digital transformation, relying on HubSpot as our go-to CRM."
Marisa da Costa
"Dedicated and knowledgeable team whose work has helped position us as a leader in online restaurant reservations."
Juan Otero
"They are part of our team and are committed to our success. Their excellence and attention to detail stand out."
Louise Nagle
"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."
Margarita Meoro
They are the best agency for inbound marketing in the country and create all kind of content by looking at data and testing variables.
Ramon Barrueta
"From the beginning they took it very seriously and knew we wanted a service well done."
Alejandro Reyes
I found Smartup to be very professional, open to feedback, committed to results. A good experience working with them!
Laura Gonzalez
"There are few agencies in Latam that can demonstrate so much experience and knowledge. They are an advisor we can trust."
Matthieu Pujol
"Further R&D allowed us to make strategic decisions that we continue to implement."
Luis Eduardo Chang Ching
"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Nuria Gimenez
"Smartup has been helping us, for more than 10 years, to grow our direct channel in a progressive and sustained manner."
Alejandro Ferrer