Since 2015 Inbound is our method and we are Hubspot Diamond Partner.
Inbound was born from the hand of Hubspot founders Brian Halligan and Dharmesh Shah. Smartup became a Hubspot partner in 2015 and since then we have been committed to the inbound methodology as the cornerstone of all our strategies.
what we do, how we do it and what our added value is
In short, the inbound method is based on attracting customers through value propositions that take into consideration their preferences throughout the sales funnel. That is why the cornerstone of the inbound methodology is the understanding of the behavior of your potential and current customers.
At Smartup we use traditional tools such as surveys and also other powerful tools such as Social Listening and advanced data analytics to understand the declared, social and measured behavior of the most profitable customer segments for your business...
We synthesize all this information to understand who your ideal Buyer Personas are and what their frustrations and preferences are along the entire funnel that describes their Buyer Journey. By analyzing their day-to-day connectivity patterns (Day in a life), and the micro-moments of consumption, we can deliver the right content at the right time and through the right channels and formats.
And we can also do it automatically through multiple channels (web, app, chat, email, sms, whatsapp...) using CRM platforms such as Hubspot, Salesforce, GetResponse or Connectif.
However, sometimes it is possible that your potential customers are saturated with content or that the content does not naturally get the necessary exposure. In order to accelerate the impact of this valuable content we work on its organic (Search Engine Optimization), earned (Social Media) and paid (Paid Media) diffusion in search engines, social networks, media and digital influencers.
For these effective impacts to become business we have to go a step further and measure the potential customer experience in their relationship with your content and interfaces, making A/B tests and optimizing them to recurrently improve their conversion (Conversion Rate Optimization) from visit to potential customer (Lead).
Using the data collected in the previous points of contact we can determine the probability of purchase of each potential customer (Lead Scoring) and based on this give it a priority, assign it to the most appropriate commercial and even make an intelligent follow-up to identify that it is ripe for purchase (Lead Nurturing).
With the right business rules and the scalability provided by the automation of sales processes, an improvement in the conversion rate of prospects to sales (Conversion Rate) is achieved, thereby reducing the CAC or cost of acquiring new customers
Apple, Inditex or Starbucks are good examples of organizations that have revolutionized their industries by leveraging the great lifetime value of their customers (Customer Lifetime Value). Like them, evolving to a sustainable business generation model requires a strategy to retain customers, get them to buy repeatedly and get them to recommend us to new prospects.
This task is not easy and that is precisely why advanced data analytics becomes a great ally that allows us to understand when a customer is ready to buy again, what product they are most likely to buy and what is the price for which the chances of a sale are maximized. Automating the sending of surveys and the generation of sales proposals makes lifetime value management a predictable and scalable task that contributes greatly to the sustainable growth of your business.
Why we are an excellent choice for your organization
Although we became a certified partner of Hubspot, the inventor of inbound in 2015, it was not until 2021 that we reached the category of Diamond partner, which distinguishes Hubspot partners with the best sales ratios and satisfied customers.
Of the more than 6,700 partners worldwide listed in the Hubspot Solutions Partners directory, less than 4% have reached this category. Of these, less than 10% offer services in Mexico or Spain, and finally, those with headquarters and track records in the two most important Spanish-speaking markets in the world can be counted on the fingers of one hand...
Beyond the quantitative, in our testimonials section you will find multiple satisfied customers who have experienced our particular implementation of the inbound method. Among them you will find some reference multinationals such as Fiat Chrysler Automóviles, AXA, Nestlé, Sabadell, Essity, Cornershop, Rappi Card, KIO Networks, Rittal, SteelCase, Colisee.
