"The Internet is all about returns and Smartup knows that very well."
En pocas palabras el método inbound se basa en atraer clientes a través de propuestas de valor que tengan en consideración sus preferencias a lo largo de todo el embudo de ventas. Es por ello que la piedra angular de la metodología inbound es el entendimiento del comportamiento de tus clientes potenciales y actuales.
En Smartup utilizamos herramientas tradicionales como las encuestas y también otras de gran alcance como la escucha social (Social Listening) y la analítica avanzada de datos para entender el comportamiento declarado, social y medido de los segmentos de clientes más rentables para tu negocio…
Sintetizamos toda esta información para entender quiénes son tus Buyer Personas ideales y cuales son sus frustraciones y preferencias a lo largo de todo el embudo que describe su Buyer Journey. Analizando además los patrones de conectividad de su día a día (Day in a life), y los micromomentos de consumo, podemos hacerles llegar el contenido adecuado, en el momento preciso y a través de los canales y formatos oportunos.
Podemos hacerlo de forma automática a través de múltiples canales (web, app, chat, email, sms, whatsapp…) usando plataformas de CRM como Hubspot, Salesforce, GetResponse o Connectif.
Sin embargo, en ocasiones es posible que tus clientes potenciales estén saturados de contenido o que dicho contenido no logre de forma natural la exposición necesaria. Con el objetivo de acelerar el impacto de este contenido de valor trabajamos su difusión orgánica (Search Engine Optimization), ganada, (Social Media) y pagada (Paid Media) en buscadores, redes sociales, medios e influencers digitales.
Para que estos impactos efectivos se conviertan en negocio tenemos que ir un paso más allá y medir la experiencia del potencial cliente en su relación con tus contenidos e interfaces, haciendo pruebas A/B y optimizándolos para mejorar de forma recurrente su conversión (Conversión Rate Optimization) de visita a cliente potencial (Lead).
Usando los datos recogidos en los puntos de contacto anteriores podemos determinar la probabilidad de compra de cada cliente potencial (Lead Scoring) y en base a ello darle una prioridad, asignarlo al comercial más apropiado e incluso hacerle un seguimiento inteligente hasta identificar que está maduro para la compra (Lead Nurturing).
Con las reglas de negocio adecuadas y la escalabilidad que proporciona la automatización de procesos de venta se consigue una mejora de los ratios de conversión de prospectos a ventas (Conversion Rate) y con ello se reduce el CAC o coste de adquisición de nuevos clientes.
Apple, Inditex o Starbucks son buenos ejemplos de organizaciones que han revolucionado sus industrias apalancándose en el gran valor de vida de sus clientes (Customer Lifetime Value). Como ellos, evolucionar a un modelo de generación de negocio sostenible requiere de una estrategia para retener clientes, lograr que compren repetidamente y conseguir que nos recomienden a nuevos prospectos.
Esta tarea no es sencilla y es precisamente por ello que la analítica avanzada de datos se vuelve un gran aliado que nos permite entender cuando un cliente está listo para comprar de nuevo, qué producto tiene mayor probabilidad de comprar y cual es el precio para el cual se maximizan las posibilidades de venta. Automatizar el envío de encuestas y la generación de propuestas de venta hace que la gestión del valor de vida se vuelva una tarea predecible y escalable que contribuye en gran medida al crecimiento sostenible de tu negocio.
Si bien nos convertimos en un partner certificado de Hubspot, el inventor del inbound en 2015, no fue hasta el año 2021 que alcanzamos la categoría de partner Diamante, que distingue a los partners de Hubspot con mejores ratios de venta y clientes satisfechos.
De los más de 6.700 partners a nivel mundial que figuran en el directorio de Hubspot Solutions Partners menos del 4% han alcanzado esta categoría. De ellos, menos de un 10% ofrecen servicios en México o España, y finalmente se cuentan con los dedos de la mano aquellos con sedes y trayectoria en los dos mercados hispanohablantes más importantes del mundo…
Más allá de lo cuantitativo en nuestra sección de testimonios encontrarás múltiples clientes satisfechos que han experimentado nuestra particular puesta en práctica del método inbound. Entre ellos encontrarás algunas multinacionales de referencia como Fiat Chrysler Automóviles, AXA, Nestlé, Sabadell, Essity, Cornershop, Rappi Card, KIO Networks, Rittal, SteelCase, Colisee.
"The Internet is all about returns and Smartup knows that very well."
Pablo Varela Nieto
"Smartup was able to crystallize our objectives in an extremely effective way."
Alberto Rabanal
Smartup has been an excellent partner. Thanks to their experience and knowledge, we were able to find the right growth solutions.
Ariel Cilento
"Smartup is an ally in the field of digital transformation, through team training and feasibility of projects related to data analysis."
Carlos Herrero
"Smartup was breaking paradigms. We showed that with a good strategy - and the best partner - we could achieve the extraordinary."
Mariana Uriol
Smartup maximizes the quality of traffic to achieve all our conversion goals
Carlos Barragan
"Together with Smartup we have improved our web traffic by 18% in one year and increased our web requests by 26%."
Rosa María Martínez Olmos
"The Smartup team is made up of competent, proactive people with very high technical knowledge."
Nacho Navacerrada
"Working with Smartup has been a rewarding experience and very helpful to the organization."
Juan Carlos Malaga
"They bring years of knowledge and experience to advance the City Council's goal of developing data-driven policies."
Ibon Ramos
"We do business online and Smartup has experience growing this type of business."
Alberto Padilla Luengas
"The support provided was excellent. They have met our requirements and have adapted Hubspot's solutions to the needs of the business."
Adelia Gil
"Smartup is one of the companies that has the knowledge and translates it into results. Undoubtedly, the best digital marketing company in Mexico".
Alejandro Pailles and Juan José Solórzano
"Smartup represents for Smart Fit a strategic partner, but above all it is a trusted ally we can always count on."
Miguel Meneses
We would not have been able to achieve our organic traffic goals without Smartup. They supported us with advice and follow up.
Miguel Angel Flores
"I would like to highlight Smartup's ability to understand and execute our business strategy in a digital environment."
Antonio Parages
Smartup changed the mindset of our teams and generated breadth of vision in every sense.
Tania Merino
"It's very difficult for an agency to adapt to the needs of a startup and Smartup has done it incredibly well."
Carlos López
"Smartup has become a key strategic partner, functioning as another area, integrated within our structure."
Santiago Mayorga Escalada
"With Smartup we have managed to make digital campaigns our main source of Leads, from the first month and at a reasonable cost."
Jorge Hernandez
Smartup is our extended team, they have the expertise and the necessary attitude. They always show commitment by delivering what they promise.
Karen Stone
"Smartup helped us to grow the company organically to consolidate the first source of revenue from the direct channel."
Alejandro Lazcano
"We expect to grow 15% with Smartup. They are fighters and believe in the mobile sector."
Javier Santos Rodríguez
"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."
Jose A. Navas
"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."
Carlos Saldaña
"They are part of our team and are committed to our success. Their excellence and attention to detail stand out."
Louise Nagle
"Thanks to Smartup, our Inbound has improved considerably. We have managed to increase our client closings by more than 5%."
Inés Rojas
"Smartup's support in the definition and execution of BilliB's digital marketing strategy is being key to our success."
Aurora López García
Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.
Maribel Plaza
"Smartup has helped us get our products to a relevant audience."
Santiago Cepeda
"Our learning curve has become much more efficient."
Luis Terrones
"Smartup, the ideal digital ally. They have business vision, focus on results and experience throughout Latin America."
Ricardo Martinez
"Smartup has taken us by the hand in our commitment to Inbound Marketing, obtaining the expected results."
Vanessa Valdes
"My experience was very rewarding, as it allowed me to grow, learn every day, as well as get out of my comfort zone on every project."
Yazmin Vera
"With Smartup's knowledge and work, we have established a solid foundation for our online channel, which brings continuous benefits."
Silvia Palazuelo
"Smartup has been helping us, for more than 10 years, to grow our direct channel in a progressive and sustained manner."
Alejandro Ferrer
"Dedicated and knowledgeable team whose work has helped position us as a leader in online restaurant reservations."
Juan Otero
"Smartup has understood the challenges of our business in an increasingly competitive industry."
Pablo Rodriguez
"With Smartup we have been able to develop advanced analytics projects for clients in the Basque Country who are making the leap to digital transformation."
Iulen Ibañez
"Getting started in the Inbound methodology with Smartup has helped us build a solid path with measurable results from the beginning."
Raúl Rubio Alonso
"Smartup helps us navigate the digital journey with an analytical approach that allows us to make data-driven decisions."
Aida Mas
"Smartup, more than an agency, has been a strategic ally for an effective interaction with our consumers."
Alfonso Pliego
"They have become a strategic advisor."
Alejandra Artigas
"Smartup consistently helps us get real value from data activation and initiate efficient and productive digitization."
Carlos J. Fernandez
"Smartup has helped us over the last 4 years to undertake a deep digital transformation, relying on HubSpot as our go-to CRM."
Marisa da Costa
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Mavi Nafria
"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Nuria Gimenez
"During these short but intense months, without a doubt they were always very professional and gave us the service and with the best disposition."
Bernardo Islas
"Smartup has helped us think differently and look for imaginative solutions with direct applicability to the business."
Olga Fernandez
"If I could describe Smartup in one word it would be: efficiency."
Stella Aguirre
"We had, through a single partner, all services related to online marketing."
Iñigo Manso
"The result has been more than satisfactory and they have more than met the initial expectations. I would fundamentally highlight the professionalism and flexibility."
Juan Echevarrieta
We are happy with the service, and as icing on the cake, Smartup's founders are cool!
Oskar Hjertonsson
"There is always immediate response, they are attentive to every detail of the strategy, an excellent agency. I am very happy."
Alberto Ventosa
Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.
Montserrat Porras
"Smartup is very clear on how to market within the e-commerce market."
Pablo Pedrejón García
"In Smartup we have found a reliable partner to develop global projects."
Alain Hervas
"The result in social networks was very positive."
Daniel Licari
"From the beginning they took it very seriously and knew we wanted a service well done."
Alejandro Reyes
"Smartup is able to monetize social media campaigns."
María José Munera
"We increased orders by more than 250%. We reduced the cost per order by 40%."
Evaristo Babé
"We grew 30% thanks to them and they have adapted to our needs."
Enrique Zambrano
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Javier Garrido
"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."
Gonzalo Mateo-Sagasta
"Smartup was key to starting our Inbound Marketing efforts, and they have also taken our SEO to the next level."
Ignacio Cordero
"Smartup has provided us with tools, measurement and output."
Antonio Alonso
"Smartup provided us with a strategy oriented to the real needs of our audience."
Antoine Perouze
"For Groupm, it is a first-rate partner because of its high level of involvement, its knowledge and ability to always be at the forefront."
Rocio Coello de Portugal
"Smartup is a guarantee of success. They met our needs quickly, efficiently and with good results right from the start."
Beatriz Lanero
"Smartup is a committed, up-to-date agency with a super team behind it. Undoubtedly a great investment."
Alvaro de Juan
"Social networks are a channel of growing importance. Thanks to Smartup we have managed to boost it and improve our positioning."
Nora Abete
"Smartup has been an ally in redefining our content strategy in the digital world. I appreciate their commitment and perseverance."
Ricardo Martinez
"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
Natalia Gamboa
"Thanks to Smartup we are in control of our digital marketing investment."
Adelina Cantarell
I found Smartup to be very professional, open to feedback, committed to results. A good experience working with them!
Laura Gonzalez
Smartup was key to connecting the strategic vision of digital transformation and accelerating the execution of our Omnichannel project.
Federico Montane
"We have been working with them for 6 years and the evolution of our Adwords account has been great."
Nathanaël Berbessou
They are the best agency for inbound marketing in the country and create all kind of content by looking at data and testing variables.
Ramon Barrueta
"Smartup has become a trusted partner, providing us with the best solutions at all times."
Ignacio Polvorinos Reyero
"In Smartup we have found a solvent, honest and reliable strategic partner, with whom we can increase value and return."
Miguel Pereira
"I have been working with Smartup for more than 15 years, since its beginnings. They have always shown a strong technological profile, being a benchmark of innovation in the digital advertising sector."
Juan Manuel Parra
"Thanks to Smartup and its magnificent team, we have been able to develop a multi-country strategy and grow more than 100% in just one year."
Eduardo Berrocal
"Its strength lies in its sound project management."
Ruben Martinez
"Measurable results! This is what Smartup has achieved"
Carlos Pérez Castro
"Smartup has been a strategic partner in knowledge, information and customized business solutions."
Laura Iturbide Galindo
In our years together they have demonstrated a great reliability, precision and involvement that we have never received from other partners.
Carlos Rodriguez
"Further R&D allowed us to make strategic decisions that we continue to implement."
Luis Eduardo Chang Ching
"We have been able to apply that analytical layer to the business strategy that we needed, helping us to make strategic decisions and structure our strategy."
Marta Meseguer
"Smartup is a solvent and reliable partner for any data analytics project due to its high technical level, empathy and adaptation."
Samuel Triguero
"Smartup has managed to adapt to our specific needs in the B2B sector through inbound and digital advertising actions."
Rocio Diez
