"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
En pocas palabras el método inbound se basa en atraer clientes a través de propuestas de valor que tengan en consideración sus preferencias a lo largo de todo el embudo de ventas. Es por ello que la piedra angular de la metodología inbound es el entendimiento del comportamiento de tus clientes potenciales y actuales.
En Smartup utilizamos herramientas tradicionales como las encuestas y también otras de gran alcance como la escucha social (Social Listening) y la analítica avanzada de datos para entender el comportamiento declarado, social y medido de los segmentos de clientes más rentables para tu negocio…
Sintetizamos toda esta información para entender quiénes son tus Buyer Personas ideales y cuales son sus frustraciones y preferencias a lo largo de todo el embudo que describe su Buyer Journey. Analizando además los patrones de conectividad de su día a día (Day in a life), y los micromomentos de consumo, podemos hacerles llegar el contenido adecuado, en el momento preciso y a través de los canales y formatos oportunos.
Podemos hacerlo de forma automática a través de múltiples canales (web, app, chat, email, sms, whatsapp…) usando plataformas de CRM como Hubspot, Salesforce, GetResponse o Connectif.
Sin embargo, en ocasiones es posible que tus clientes potenciales estén saturados de contenido o que dicho contenido no logre de forma natural la exposición necesaria. Con el objetivo de acelerar el impacto de este contenido de valor trabajamos su difusión orgánica (Search Engine Optimization), ganada, (Social Media) y pagada (Paid Media) en buscadores, redes sociales, medios e influencers digitales.
Para que estos impactos efectivos se conviertan en negocio tenemos que ir un paso más allá y medir la experiencia del potencial cliente en su relación con tus contenidos e interfaces, haciendo pruebas A/B y optimizándolos para mejorar de forma recurrente su conversión (Conversión Rate Optimization) de visita a cliente potencial (Lead).
Usando los datos recogidos en los puntos de contacto anteriores podemos determinar la probabilidad de compra de cada cliente potencial (Lead Scoring) y en base a ello darle una prioridad, asignarlo al comercial más apropiado e incluso hacerle un seguimiento inteligente hasta identificar que está maduro para la compra (Lead Nurturing).
Con las reglas de negocio adecuadas y la escalabilidad que proporciona la automatización de procesos de venta se consigue una mejora de los ratios de conversión de prospectos a ventas (Conversion Rate) y con ello se reduce el CAC o coste de adquisición de nuevos clientes.
Apple, Inditex o Starbucks son buenos ejemplos de organizaciones que han revolucionado sus industrias apalancándose en el gran valor de vida de sus clientes (Customer Lifetime Value). Como ellos, evolucionar a un modelo de generación de negocio sostenible requiere de una estrategia para retener clientes, lograr que compren repetidamente y conseguir que nos recomienden a nuevos prospectos.
Esta tarea no es sencilla y es precisamente por ello que la analítica avanzada de datos se vuelve un gran aliado que nos permite entender cuando un cliente está listo para comprar de nuevo, qué producto tiene mayor probabilidad de comprar y cual es el precio para el cual se maximizan las posibilidades de venta. Automatizar el envío de encuestas y la generación de propuestas de venta hace que la gestión del valor de vida se vuelva una tarea predecible y escalable que contribuye en gran medida al crecimiento sostenible de tu negocio.
Si bien nos convertimos en un partner certificado de Hubspot, el inventor del inbound en 2015, no fue hasta el año 2021 que alcanzamos la categoría de partner Diamante, que distingue a los partners de Hubspot con mejores ratios de venta y clientes satisfechos.
De los más de 6.700 partners a nivel mundial que figuran en el directorio de Hubspot Solutions Partners menos del 4% han alcanzado esta categoría. De ellos, menos de un 10% ofrecen servicios en México o España, y finalmente se cuentan con los dedos de la mano aquellos con sedes y trayectoria en los dos mercados hispanohablantes más importantes del mundo…
Más allá de lo cuantitativo en nuestra sección de testimonios encontrarás múltiples clientes satisfechos que han experimentado nuestra particular puesta en práctica del método inbound. Entre ellos encontrarás algunas multinacionales de referencia como Fiat Chrysler Automóviles, AXA, Nestlé, Sabadell, Essity, Cornershop, Rappi Card, KIO Networks, Rittal, SteelCase, Colisee.
"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
Natalia Gamboa
"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."
Jose A. Navas
"Thanks to Smartup we are in control of our digital marketing investment."
Adelina Cantarell
"The Smartup team is made up of competent, proactive people with very high technical knowledge."
Nacho Navacerrada
"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Nuria Gimenez
"Smartup was able to crystallize our objectives in an extremely effective way."
Alberto Rabanal
"Smartup represents for Smart Fit a strategic partner, but above all it is a trusted ally we can always count on."
Miguel Meneses
"Smartup, more than an agency, has been a strategic ally for an effective interaction with our consumers."
Alfonso Pliego
"The result has been more than satisfactory and they have more than met the initial expectations. I would fundamentally highlight the professionalism and flexibility."
Juan Echevarrieta
"Working with Smartup has been a rewarding experience and very helpful to the organization."
Juan Carlos Malaga
"We expect to grow 15% with Smartup. They are fighters and believe in the mobile sector."
Javier Santos Rodríguez
Smartup is our extended team, they have the expertise and the necessary attitude. They always show commitment by delivering what they promise.
Karen Stone
"Smartup is a guarantee of success. They met our needs quickly, efficiently and with good results right from the start."
Beatriz Lanero
"We created a strategic alliance that allowed us to increase the number of enrollees thanks to the implementation of high-impact marketing strategies."
Fernando de Carlos Moreno Hollman
Smartup was key to connecting the strategic vision of digital transformation and accelerating the execution of our Omnichannel project.
Federico Montane
"Smartup has managed to adapt to our specific needs in the B2B sector through inbound and digital advertising actions."
Rocio Diez
"Thanks to Smartup, our Inbound has improved considerably. We have managed to increase our client closings by more than 5%."
Inés Rojas
"Smartup helps us navigate the digital journey with an analytical approach that allows us to make data-driven decisions."
Aida Mas
"They bring years of knowledge and experience to advance the City Council's goal of developing data-driven policies."
Ibon Ramos
"From the beginning they took it very seriously and knew we wanted a service well done."
Alejandro Reyes
"Measurable results! This is what Smartup has achieved"
Carlos Pérez Castro
"Smartup is a strategic ally for us."
Carlos Correa
"Smartup helped us to grow the company organically to consolidate the first source of revenue from the direct channel."
Alejandro Lazcano
"Smartup has helped us get our products to a relevant audience."
Santiago Cepeda
"Our learning curve has become much more efficient."
Luis Terrones
We are happy with the service, and as icing on the cake, Smartup's founders are cool!
Oskar Hjertonsson
"Smartup is very clear on how to market within the e-commerce market."
Pablo Pedrejón García
"Smartup is an ally in the field of digital transformation, through team training and feasibility of projects related to data analysis."
Carlos Herrero
"There are few agencies in Latam that can demonstrate so much experience and knowledge. They are an advisor we can trust."
Matthieu Pujol
"Smartup provided us with a strategy oriented to the real needs of our audience."
Antoine Perouze
I found Smartup to be very professional, open to feedback, committed to results. A good experience working with them!
Laura Gonzalez
"If I could describe Smartup in one word it would be: efficiency."
Stella Aguirre
"For Groupm, it is a first-rate partner because of its high level of involvement, its knowledge and ability to always be at the forefront."
Rocio Coello de Portugal
"Smartup is a committed, up-to-date agency with a super team behind it. Undoubtedly a great investment."
Alvaro de Juan
"Smartup has been an ally in redefining our content strategy in the digital world. I appreciate their commitment and perseverance."
Ricardo Martinez
"The support provided was excellent. They have met our requirements and have adapted Hubspot's solutions to the needs of the business."
Adelia Gil
"We have been working with them for 6 years and the evolution of our Adwords account has been great."
Nathanaël Berbessou
"Smartup was breaking paradigms. We showed that with a good strategy - and the best partner - we could achieve the extraordinary."
Mariana Uriol
"I would like to highlight Smartup's ability to understand and execute our business strategy in a digital environment."
Antonio Parages
Smartup changed the mindset of our teams and generated breadth of vision in every sense.
Tania Merino
"We grew 30% thanks to them and they have adapted to our needs."
Enrique Zambrano
"With Smartup we have been able to develop advanced analytics projects for clients in the Basque Country who are making the leap to digital transformation."
Iulen Ibañez
"Smartup is able to monetize social media campaigns."
María José Munera
"In Smartup we have found a reliable partner to develop global projects."
Alain Hervas
"In Smartup we have found a solvent, honest and reliable strategic partner, with whom we can increase value and return."
Miguel Pereira
"Getting started in the Inbound methodology with Smartup has helped us build a solid path with measurable results from the beginning."
Raúl Rubio Alonso
"We increased orders by more than 250%. We reduced the cost per order by 40%."
Evaristo Babé
"Smartup has been a strategic partner in knowledge, information and customized business solutions."
Laura Iturbide Galindo
Smartup has been an excellent partner. Thanks to their experience and knowledge, we were able to find the right growth solutions.
Ariel Cilento
"I have been working with Smartup for more than 15 years, since its beginnings. They have always shown a strong technological profile, being a benchmark of innovation in the digital advertising sector."
Juan Manuel Parra
"They have become a strategic advisor."
Alejandra Artigas
"Smartup's support in the definition and execution of BilliB's digital marketing strategy is being key to our success."
Aurora López García
"Smartup has taken us by the hand in our commitment to Inbound Marketing, obtaining the expected results."
Vanessa Valdes
"It's very difficult for an agency to adapt to the needs of a startup and Smartup has done it incredibly well."
Carlos López
"We had, through a single partner, all services related to online marketing."
Iñigo Manso
"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."
Gonzalo Mateo-Sagasta
"They are part of our team and are committed to our success. Their excellence and attention to detail stand out."
Louise Nagle
"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."
Margarita Meoro
"Smartup has helped us think differently and look for imaginative solutions with direct applicability to the business."
Olga Fernandez
"Together with Smartup we have improved our web traffic by 18% in one year and increased our web requests by 26%."
Rosa María Martínez Olmos
"Smartup has become a trusted partner, providing us with the best solutions at all times."
Ignacio Polvorinos Reyero
"Its strength lies in its sound project management."
Ruben Martinez
"Smartup is one of the companies that has the knowledge and translates it into results. Undoubtedly, the best digital marketing company in Mexico".
Alejandro Pailles and Juan José Solórzano
"I congratulate Smartup. Collaborative work and fluidity have resulted in a historic conversion rate of 3.19%."
Luis Miranda
"Thanks to Smartup and its magnificent team, we have been able to develop a multi-country strategy and grow more than 100% in just one year."
Eduardo Berrocal
"There is always immediate response, they are attentive to every detail of the strategy, an excellent agency. I am very happy."
Alberto Ventosa
"Dedicated and knowledgeable team whose work has helped position us as a leader in online restaurant reservations."
Juan Otero
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Javier Garrido
In our years together they have demonstrated a great reliability, precision and involvement that we have never received from other partners.
Carlos Rodriguez
Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.
Maribel Plaza
"We do business online and Smartup has experience growing this type of business."
Alberto Padilla Luengas
"Smartup consistently helps us get real value from data activation and initiate efficient and productive digitization."
Carlos J. Fernandez
"The result in social networks was very positive."
Daniel Licari
"Further R&D allowed us to make strategic decisions that we continue to implement."
Luis Eduardo Chang Ching
"Smartup has understood the challenges of our business in an increasingly competitive industry."
Pablo Rodriguez
"My experience was very rewarding, as it allowed me to grow, learn every day, as well as get out of my comfort zone on every project."
Yazmin Vera
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Mavi Nafria
"Smartup is a solvent and reliable partner for any data analytics project due to its high technical level, empathy and adaptation."
Samuel Triguero
We would not have been able to achieve our organic traffic goals without Smartup. They supported us with advice and follow up.
Miguel Angel Flores
"The Internet is all about returns and Smartup knows that very well."
Pablo Varela Nieto
Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.
Montserrat Porras
"Smartup, the ideal digital ally. They have business vision, focus on results and experience throughout Latin America."
Ricardo Martinez
"During these short but intense months, without a doubt they were always very professional and gave us the service and with the best disposition."
Bernardo Islas
"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."
Carlos Saldaña
"Smartup has provided us with tools, measurement and output."
Antonio Alonso
"Social networks are a channel of growing importance. Thanks to Smartup we have managed to boost it and improve our positioning."
Nora Abete
"With Smartup we defined the value of data. Since then we haven't stopped growing".
Javier Goikoetxea
"Smartup has become a key strategic partner, functioning as another area, integrated within our structure."
Santiago Mayorga Escalada
Smartup maximizes the quality of traffic to achieve all our conversion goals
Carlos Barragan
"Smartup has helped us over the last 4 years to undertake a deep digital transformation, relying on HubSpot as our go-to CRM."
Marisa da Costa
