"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Tradicionalmente las áreas de marketing, ventas y servicio a clientes han trabajado de forma aislada. Esto significaba que cada área tenía sus propias herramientas, procesos independientes y una gestión de datos descentralizada que daban lugar a ineficiencias internas y a una experiencia externa inconsistente y alejada de la omnicanalidad.
A través del uso de CRM de marketing, ventas y servicio a clientes como Hubspot, Salesforce o GetResponse podemos integrar en una misma plataforma las distintas áreas de negocio que se relacionan con el cliente, unificar sus procesos y datos para dar lugar al Registro de Oro (Golden Record) que contiene la versión más actualizada y completa de los datos de comportamiento de tus clientes.
En la práctica todos los datos de cada interacción con cada cliente potencial o existente se convierten en millones de registros que requieren de un administración y proceso analítico propio de la era de la inteligencia artificial. El Data Operations, o DataOps, es precisamente este proceso de análisis avanzado y gobernanza de datos que junto herramientas en la nube propias del Big Data y las metodologías de minería de datos avanzadas como CRISP-DM (Cross Industry Standard Process for Data Mining) nos permiten convertir los datos en conocimiento y automatizar en base a ellos los procesos de marketing, ventas y servicio a clientes.
Este registro de oro es la piedra angular de la escalabilidad porque todo lo que hace un vendedor, un directivo de marketing o un agente de servicio es crear datos que ahora podemos utilizar para analizar y modelar una experiencia ideal para el cliente desde el primer contacto hasta el cierre de ventas y la mejora de su valor de vida. Las estrategias y tácticas operativas ahora están basadas en datos (data-driven) y a través de la mejora sostenida de la experiencia de tus clientes, consecuentemente mejora la cantidad y calidad del negocio generado con ellos.
Imagínate poder predecir la probabilidad de compra de una nueva visita o prospecto (Lead). Imagínate poder asignarlo de forma automática y prioritaria al comercial con el mejor ratio de ventas. Imagínate ser capaces de proporcionar información predictiva sobre el producto más probable y la sensibilidad al precio del prospecto. Imagínate que tras varios seguimientos automatizados y envío de contenido adecuado en el momento preciso, este prospecto se convierte en cliente y compra una primera vez. Ahora imagínate que puedes predecir cuando dicho cliente está de nuevo maduro para volver comprar y vuelves a empezar de nuevo el todo el ciclo. No imagines más, la unión del RevOps y el DataOps está diseñada para lograr esto y mucho más.
Smartup tiene un ADN distinto al de la mayor parte de agencias y consultoras digitales del mercado hispanohablante, y es que somos una empresa de tecnólogos que hace 15 años se aventuró a hacer publidad en medios digitales. Tuvieron que pasar algunos años hasta que alguien le puso nombre a lo que hacíamos mejor: MARTECH. La incorporación de la tecnología y la explotación de los datos para la optimización y escalabilidad de las actividades de marketing, ventas y atención de clientes era, es y será el core de Smartup…
Sirva como ejemplo que, sin ser en absoluto una empresa de desarrollo web o IT, casi un tercio de nuestro equipo tiene formación de grado en áreas como software, matemáticas o ingeniería. De hecho llevamos haciendo automatización de procesos desde el año 2015 en él que nos convertimos en partner certificado de Hubspot y en la actualidad hemos ayudado en su RevOps a decenas de clientes a través de la utilización de tecnologías líderes Salesforce, GetResponse o Hubspot de la que somos partner Diamante.
Naturgy, Danone, Mccain, Ternium, Banca Mifel, KIO Networks, Dico, Grupo LAR, Colisee o SteelCase son algunas de las multinacionales y líderes sectoriales a los que hemos apoyado y de los puedes consultar los testimonios.
"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Nuria Gimenez
"Smartup is a guarantee of success. They met our needs quickly, efficiently and with good results right from the start."
Beatriz Lanero
"Smartup has understood the challenges of our business in an increasingly competitive industry."
Pablo Rodriguez
"Smartup has helped us over the last 4 years to undertake a deep digital transformation, relying on HubSpot as our go-to CRM."
Marisa da Costa
"We increased orders by more than 250%. We reduced the cost per order by 40%."
Evaristo Babé
"Working with Smartup has been a rewarding experience and very helpful to the organization."
Juan Carlos Malaga
"Getting started in the Inbound methodology with Smartup has helped us build a solid path with measurable results from the beginning."
Raúl Rubio Alonso
"We have been able to apply that analytical layer to the business strategy that we needed, helping us to make strategic decisions and structure our strategy."
Marta Meseguer
"From the beginning they took it very seriously and knew we wanted a service well done."
Alejandro Reyes
"Smartup is an ally in the field of digital transformation, through team training and feasibility of projects related to data analysis."
Carlos Herrero
Smartup has helped us improve awareness and visits to our site organically, adapting to our needs and timing.
Yolotzin Bravo
"In Smartup we have found a reliable partner to develop global projects."
Alain Hervas
"We do business online and Smartup has experience growing this type of business."
Alberto Padilla Luengas
In our years together they have demonstrated a great reliability, precision and involvement that we have never received from other partners.
Carlos Rodriguez
"We created a strategic alliance that allowed us to increase the number of enrollees thanks to the implementation of high-impact marketing strategies."
Fernando de Carlos Moreno Hollman
"Smartup has taken us by the hand in our commitment to Inbound Marketing, obtaining the expected results."
Vanessa Valdes
"Smartup has provided us with tools, measurement and output."
Antonio Alonso
"Smartup, the ideal digital ally. They have business vision, focus on results and experience throughout Latin America."
Ricardo Martinez
"The result has been more than satisfactory and they have more than met the initial expectations. I would fundamentally highlight the professionalism and flexibility."
Juan Echevarrieta
"We had, through a single partner, all services related to online marketing."
Iñigo Manso
Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.
Montserrat Porras
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Javier Garrido
Smartup has been an excellent partner. Thanks to their experience and knowledge, we were able to find the right growth solutions.
Ariel Cilento
Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.
Maribel Plaza
"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
Natalia Gamboa
"Smartup has been an ally in redefining our content strategy in the digital world. I appreciate their commitment and perseverance."
Ricardo Martinez
"With Smartup we defined the value of data. Since then we haven't stopped growing".
Javier Goikoetxea
"The Smartup team is made up of competent, proactive people with very high technical knowledge."
Nacho Navacerrada
"I would like to highlight Smartup's ability to understand and execute our business strategy in a digital environment."
Antonio Parages
Smartup was key to connecting the strategic vision of digital transformation and accelerating the execution of our Omnichannel project.
Federico Montane
"Smartup has been helping us, for more than 10 years, to grow our direct channel in a progressive and sustained manner."
Alejandro Ferrer
Smartup changed the mindset of our teams and generated breadth of vision in every sense.
Tania Merino
"The support provided was excellent. They have met our requirements and have adapted Hubspot's solutions to the needs of the business."
Adelia Gil
"Smartup helped us to grow the company organically to consolidate the first source of revenue from the direct channel."
Alejandro Lazcano
"Smartup, more than an agency, has been a strategic ally for an effective interaction with our consumers."
Alfonso Pliego
"Smartup is a strategic ally for us."
Carlos Correa
"In Smartup we have found a solvent, honest and reliable strategic partner, with whom we can increase value and return."
Miguel Pereira
"There are few agencies in Latam that can demonstrate so much experience and knowledge. They are an advisor we can trust."
Matthieu Pujol
"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."
Gonzalo Mateo-Sagasta
"Thanks to Smartup, our Inbound has improved considerably. We have managed to increase our client closings by more than 5%."
Inés Rojas
"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."
Margarita Meoro
"With Smartup we have managed to make digital campaigns our main source of Leads, from the first month and at a reasonable cost."
Jorge Hernandez
"Smartup has been a strategic partner in knowledge, information and customized business solutions."
Laura Iturbide Galindo
"Smartup is a solvent and reliable partner for any data analytics project due to its high technical level, empathy and adaptation."
Samuel Triguero
"There is always immediate response, they are attentive to every detail of the strategy, an excellent agency. I am very happy."
Alberto Ventosa
"Smartup was able to crystallize our objectives in an extremely effective way."
Alberto Rabanal
"Smartup is one of the companies that has the knowledge and translates it into results. Undoubtedly, the best digital marketing company in Mexico".
Alejandro Pailles and Juan José Solórzano
"Smartup's support in the definition and execution of BilliB's digital marketing strategy is being key to our success."
Aurora López García
"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."
Carlos Saldaña
"Together with Smartup we have improved our web traffic by 18% in one year and increased our web requests by 26%."
Rosa María Martínez Olmos
"Smartup is able to monetize social media campaigns."
María José Munera
"The result in social networks was very positive."
Daniel Licari
"My experience was very rewarding, as it allowed me to grow, learn every day, as well as get out of my comfort zone on every project."
Yazmin Vera
"Social networks are a channel of growing importance. Thanks to Smartup we have managed to boost it and improve our positioning."
Nora Abete
"Smartup consistently helps us get real value from data activation and initiate efficient and productive digitization."
Carlos J. Fernandez
"I congratulate Smartup. Collaborative work and fluidity have resulted in a historic conversion rate of 3.19%."
Luis Miranda
"I have been working with Smartup for more than 15 years, since its beginnings. They have always shown a strong technological profile, being a benchmark of innovation in the digital advertising sector."
Juan Manuel Parra
"We grew 30% thanks to them and they have adapted to our needs."
Enrique Zambrano
"Dedicated and knowledgeable team whose work has helped position us as a leader in online restaurant reservations."
Juan Otero
"They are part of our team and are committed to our success. Their excellence and attention to detail stand out."
Louise Nagle
I found Smartup to be very professional, open to feedback, committed to results. A good experience working with them!
Laura Gonzalez
Smartup maximizes the quality of traffic to achieve all our conversion goals
Carlos Barragan
"It's very difficult for an agency to adapt to the needs of a startup and Smartup has done it incredibly well."
Carlos López
"Smartup has become a key strategic partner, functioning as another area, integrated within our structure."
Santiago Mayorga Escalada
"Thanks to Smartup and its magnificent team, we have been able to develop a multi-country strategy and grow more than 100% in just one year."
Eduardo Berrocal
"Smartup has managed to adapt to our specific needs in the B2B sector through inbound and digital advertising actions."
Rocio Diez
"We have been working with them for 6 years and the evolution of our Adwords account has been great."
Nathanaël Berbessou
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Mavi Nafria
"Smartup is a committed, up-to-date agency with a super team behind it. Undoubtedly a great investment."
Alvaro de Juan
"Our learning curve has become much more efficient."
Luis Terrones
"Its strength lies in its sound project management."
Ruben Martinez
"Smartup has become a trusted partner, providing us with the best solutions at all times."
Ignacio Polvorinos Reyero
"Smartup helps us navigate the digital journey with an analytical approach that allows us to make data-driven decisions."
Aida Mas
"For Groupm, it is a first-rate partner because of its high level of involvement, its knowledge and ability to always be at the forefront."
Rocio Coello de Portugal
"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."
Jose A. Navas
"Smartup has helped us get our products to a relevant audience."
Santiago Cepeda
"They have become a strategic advisor."
Alejandra Artigas
"With Smartup we have been able to develop advanced analytics projects for clients in the Basque Country who are making the leap to digital transformation."
Iulen Ibañez
"If I could describe Smartup in one word it would be: efficiency."
Stella Aguirre
"Thanks to Smartup we are in control of our digital marketing investment."
Adelina Cantarell
"Smartup is very clear on how to market within the e-commerce market."
Pablo Pedrejón García
They are the best agency for inbound marketing in the country and create all kind of content by looking at data and testing variables.
Ramon Barrueta
"Smartup represents for Smart Fit a strategic partner, but above all it is a trusted ally we can always count on."
Miguel Meneses
"Smartup is the ideal travel companion in digitizing the behavioral analytics of travelers to our island of Ibiza."
Juan Simón Tur
We would not have been able to achieve our organic traffic goals without Smartup. They supported us with advice and follow up.
Miguel Angel Flores
"Smartup has helped us think differently and look for imaginative solutions with direct applicability to the business."
Olga Fernandez
"The Internet is all about returns and Smartup knows that very well."
Pablo Varela Nieto
"Smartup was breaking paradigms. We showed that with a good strategy - and the best partner - we could achieve the extraordinary."
Mariana Uriol
"We expect to grow 15% with Smartup. They are fighters and believe in the mobile sector."
Javier Santos Rodríguez
"With Smartup's knowledge and work, we have established a solid foundation for our online channel, which brings continuous benefits."
Silvia Palazuelo
