Control over a sustainable income is our only mission.

Through the use of CRM for marketing, sales and customer service such as Hubspot, Salesforce or GetResponse we can integrate in the same platform the different business areas that relate to the customer, unify their processes and data to give rise to the Golden Record that contains the most updated and complete version of the behavioral data of your customers.

And this Golden Record is the cornerstone of scalability because everything a salesperson, marketing manager or service agent does is creating data that we can now use to analyze and model an ideal customer experience from first contact to closing sales and improving customer lifetime value. Operational strategies and tactics are now data-driven and through the sustained improvement of your customers' experience, consequently improving the quantity and quality of business generated with them.

In practice, all the data from every interaction with every potential or existing customer becomes millions of records that require management and analytical processing in the age of artificial intelligence. Data Operations, or DataOps, is precisely this process of advanced analysis and data governance that, together with cloud-based Big Data tools and advanced data mining methodologies such as CRISP-DM (Cross Industry Standard Process for Data Mining), allows us to convert data into knowledge and automate marketing, sales and customer service processes based on it.

Imagine being able to predict the purchase probability of a new visit or lead. Imagine being able to assign it automatically and as a priority to the salesperson with the best sales ratio. Imagine being able to provide predictive information about the most likely product and the prospect's price sensitivity. Imagine that after several automated follow-ups and sending the right content at the right time, this prospect becomes a customer and buys a first time. Now imagine that you can predict when that customer is ripe to buy again and you start the whole cycle all over again. Imagine no more, the union of RevOps and DataOps is designed to achieve this and much more.