"Smartup has helped us get our products to a relevant audience."
Tradicionalmente las áreas de marketing, ventas y servicio a clientes han trabajado de forma aislada. Esto significaba que cada área tenía sus propias herramientas, procesos independientes y una gestión de datos descentralizada que daban lugar a ineficiencias internas y a una experiencia externa inconsistente y alejada de la omnicanalidad.
A través del uso de CRM de marketing, ventas y servicio a clientes como Hubspot, Salesforce o GetResponse podemos integrar en una misma plataforma las distintas áreas de negocio que se relacionan con el cliente, unificar sus procesos y datos para dar lugar al Registro de Oro (Golden Record) que contiene la versión más actualizada y completa de los datos de comportamiento de tus clientes.
En la práctica todos los datos de cada interacción con cada cliente potencial o existente se convierten en millones de registros que requieren de un administración y proceso analítico propio de la era de la inteligencia artificial. El Data Operations, o DataOps, es precisamente este proceso de análisis avanzado y gobernanza de datos que junto herramientas en la nube propias del Big Data y las metodologías de minería de datos avanzadas como CRISP-DM (Cross Industry Standard Process for Data Mining) nos permiten convertir los datos en conocimiento y automatizar en base a ellos los procesos de marketing, ventas y servicio a clientes.
Este registro de oro es la piedra angular de la escalabilidad porque todo lo que hace un vendedor, un directivo de marketing o un agente de servicio es crear datos que ahora podemos utilizar para analizar y modelar una experiencia ideal para el cliente desde el primer contacto hasta el cierre de ventas y la mejora de su valor de vida. Las estrategias y tácticas operativas ahora están basadas en datos (data-driven) y a través de la mejora sostenida de la experiencia de tus clientes, consecuentemente mejora la cantidad y calidad del negocio generado con ellos.
Imagínate poder predecir la probabilidad de compra de una nueva visita o prospecto (Lead). Imagínate poder asignarlo de forma automática y prioritaria al comercial con el mejor ratio de ventas. Imagínate ser capaces de proporcionar información predictiva sobre el producto más probable y la sensibilidad al precio del prospecto. Imagínate que tras varios seguimientos automatizados y envío de contenido adecuado en el momento preciso, este prospecto se convierte en cliente y compra una primera vez. Ahora imagínate que puedes predecir cuando dicho cliente está de nuevo maduro para volver comprar y vuelves a empezar de nuevo el todo el ciclo. No imagines más, la unión del RevOps y el DataOps está diseñada para lograr esto y mucho más.
Smartup tiene un ADN distinto al de la mayor parte de agencias y consultoras digitales del mercado hispanohablante, y es que somos una empresa de tecnólogos que hace 15 años se aventuró a hacer publidad en medios digitales. Tuvieron que pasar algunos años hasta que alguien le puso nombre a lo que hacíamos mejor: MARTECH. La incorporación de la tecnología y la explotación de los datos para la optimización y escalabilidad de las actividades de marketing, ventas y atención de clientes era, es y será el core de Smartup…
Sirva como ejemplo que, sin ser en absoluto una empresa de desarrollo web o IT, casi un tercio de nuestro equipo tiene formación de grado en áreas como software, matemáticas o ingeniería. De hecho llevamos haciendo automatización de procesos desde el año 2015 en él que nos convertimos en partner certificado de Hubspot y en la actualidad hemos ayudado en su RevOps a decenas de clientes a través de la utilización de tecnologías líderes Salesforce, GetResponse o Hubspot de la que somos partner Diamante.
Naturgy, Danone, Mccain, Ternium, Banca Mifel, KIO Networks, Dico, Grupo LAR, Colisee o SteelCase son algunas de las multinacionales y líderes sectoriales a los que hemos apoyado y de los puedes consultar los testimonios.
"Smartup has helped us get our products to a relevant audience."
Santiago Cepeda
"They bring years of knowledge and experience to advance the City Council's goal of developing data-driven policies."
Ibon Ramos
"Smartup has taken us by the hand in our commitment to Inbound Marketing, obtaining the expected results."
Vanessa Valdes
"Measurable results! This is what Smartup has achieved"
Carlos Pérez Castro
"Smartup was breaking paradigms. We showed that with a good strategy - and the best partner - we could achieve the extraordinary."
Mariana Uriol
"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."
Carlos Saldaña
"It's very difficult for an agency to adapt to the needs of a startup and Smartup has done it incredibly well."
Carlos López
"Thanks to Smartup, our Inbound has improved considerably. We have managed to increase our client closings by more than 5%."
Inés Rojas
"Smartup has become a trusted partner, providing us with the best solutions at all times."
Ignacio Polvorinos Reyero
"Smartup is a committed, up-to-date agency with a super team behind it. Undoubtedly a great investment."
Alvaro de Juan
"We increased orders by more than 250%. We reduced the cost per order by 40%."
Evaristo Babé
"Smartup is able to monetize social media campaigns."
María José Munera
Smartup has helped us improve awareness and visits to our site organically, adapting to our needs and timing.
Yolotzin Bravo
"Further R&D allowed us to make strategic decisions that we continue to implement."
Luis Eduardo Chang Ching
Smartup changed the mindset of our teams and generated breadth of vision in every sense.
Tania Merino
"Smartup has managed to adapt to our specific needs in the B2B sector through inbound and digital advertising actions."
Rocio Diez
Smartup has been an excellent partner. Thanks to their experience and knowledge, we were able to find the right growth solutions.
Ariel Cilento
They are the best agency for inbound marketing in the country and create all kind of content by looking at data and testing variables.
Ramon Barrueta
"With Smartup we have managed to make digital campaigns our main source of Leads, from the first month and at a reasonable cost."
Jorge Hernandez
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Javier Garrido
"If I could describe Smartup in one word it would be: efficiency."
Stella Aguirre
"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."
Gonzalo Mateo-Sagasta
"Smartup's support in the definition and execution of BilliB's digital marketing strategy is being key to our success."
Aurora López García
"Smartup is a solvent and reliable partner for any data analytics project due to its high technical level, empathy and adaptation."
Samuel Triguero
"The support provided was excellent. They have met our requirements and have adapted Hubspot's solutions to the needs of the business."
Adelia Gil
"Smartup helps us navigate the digital journey with an analytical approach that allows us to make data-driven decisions."
Aida Mas
"We created a strategic alliance that allowed us to increase the number of enrollees thanks to the implementation of high-impact marketing strategies."
Fernando de Carlos Moreno Hollman
"Smartup has helped us over the last 4 years to undertake a deep digital transformation, relying on HubSpot as our go-to CRM."
Marisa da Costa
"Together with Smartup we have improved our web traffic by 18% in one year and increased our web requests by 26%."
Rosa María Martínez Olmos
"There are few agencies in Latam that can demonstrate so much experience and knowledge. They are an advisor we can trust."
Matthieu Pujol
"My experience was very rewarding, as it allowed me to grow, learn every day, as well as get out of my comfort zone on every project."
Yazmin Vera
"The Smartup team is made up of competent, proactive people with very high technical knowledge."
Nacho Navacerrada
"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."
Jose A. Navas
"Partnering with Smartup has given us certainty and guidance with clear metrics and new digital tools."
Natalia Gamboa
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
Mavi Nafria
"In Smartup we have found a solvent, honest and reliable strategic partner, with whom we can increase value and return."
Miguel Pereira
"The Internet is all about returns and Smartup knows that very well."
Pablo Varela Nieto
"Smartup was key to starting our Inbound Marketing efforts, and they have also taken our SEO to the next level."
Ignacio Cordero
"Smartup is an ally in the field of digital transformation, through team training and feasibility of projects related to data analysis."
Carlos Herrero
"I congratulate Smartup. Collaborative work and fluidity have resulted in a historic conversion rate of 3.19%."
Luis Miranda
"During these short but intense months, without a doubt they were always very professional and gave us the service and with the best disposition."
Bernardo Islas
"Dedicated and knowledgeable team whose work has helped position us as a leader in online restaurant reservations."
Juan Otero
Smartup maximizes the quality of traffic to achieve all our conversion goals
Carlos Barragan
"Their empathy with the strategies and implementations made us trust them. They stand out in complicity, disposition and companionship."
Nuria Gimenez
We are happy with the service, and as icing on the cake, Smartup's founders are cool!
Oskar Hjertonsson
"The result has been more than satisfactory and they have more than met the initial expectations. I would fundamentally highlight the professionalism and flexibility."
Juan Echevarrieta
Smartup was key to connecting the strategic vision of digital transformation and accelerating the execution of our Omnichannel project.
Federico Montane
"In Smartup we have found a reliable partner to develop global projects."
Alain Hervas
"Smartup is one of the companies that has the knowledge and translates it into results. Undoubtedly, the best digital marketing company in Mexico".
Alejandro Pailles and Juan José Solórzano
"Smartup represents for Smart Fit a strategic partner, but above all it is a trusted ally we can always count on."
Miguel Meneses
"Smartup is a strategic ally for us."
Carlos Correa
"Its strength lies in its sound project management."
Ruben Martinez
"They are part of our team and are committed to our success. Their excellence and attention to detail stand out."
Louise Nagle
"Smartup was able to crystallize our objectives in an extremely effective way."
Alberto Rabanal
"Smartup has provided us with tools, measurement and output."
Antonio Alonso
"We do business online and Smartup has experience growing this type of business."
Alberto Padilla Luengas
"Smartup has been helping us, for more than 10 years, to grow our direct channel in a progressive and sustained manner."
Alejandro Ferrer
"Thanks to Smartup and its magnificent team, we have been able to develop a multi-country strategy and grow more than 100% in just one year."
Eduardo Berrocal
"Smartup consistently helps us get real value from data activation and initiate efficient and productive digitization."
Carlos J. Fernandez
"Smartup has been an ally in redefining our content strategy in the digital world. I appreciate their commitment and perseverance."
Ricardo Martinez
"We have been able to apply that analytical layer to the business strategy that we needed, helping us to make strategic decisions and structure our strategy."
Marta Meseguer
"The result in social networks was very positive."
Daniel Licari
"With Smartup we have been able to develop advanced analytics projects for clients in the Basque Country who are making the leap to digital transformation."
Iulen Ibañez
"We expect to grow 15% with Smartup. They are fighters and believe in the mobile sector."
Javier Santos Rodríguez
"Thanks to Smartup we are in control of our digital marketing investment."
Adelina Cantarell
"We grew 30% thanks to them and they have adapted to our needs."
Enrique Zambrano
"We had, through a single partner, all services related to online marketing."
Iñigo Manso
"Smartup is the ideal travel companion in digitizing the behavioral analytics of travelers to our island of Ibiza."
Juan Simón Tur
"I would like to highlight Smartup's ability to understand and execute our business strategy in a digital environment."
Antonio Parages
"I have been working with Smartup for more than 15 years, since its beginnings. They have always shown a strong technological profile, being a benchmark of innovation in the digital advertising sector."
Juan Manuel Parra
"With Smartup we defined the value of data. Since then we haven't stopped growing".
Javier Goikoetxea
"Our learning curve has become much more efficient."
Luis Terrones
I found Smartup to be very professional, open to feedback, committed to results. A good experience working with them!
Laura Gonzalez
Smartup is our extended team, they have the expertise and the necessary attitude. They always show commitment by delivering what they promise.
Karen Stone
"With Smartup's knowledge and work, we have established a solid foundation for our online channel, which brings continuous benefits."
Silvia Palazuelo
"Smartup has been a strategic partner in knowledge, information and customized business solutions."
Laura Iturbide Galindo
"Working with Smartup has been a rewarding experience and very helpful to the organization."
Juan Carlos Malaga
"Smartup has understood the challenges of our business in an increasingly competitive industry."
Pablo Rodriguez
"Smartup is very clear on how to market within the e-commerce market."
Pablo Pedrejón García
"Social networks are a channel of growing importance. Thanks to Smartup we have managed to boost it and improve our positioning."
Nora Abete
"Smartup has helped us think differently and look for imaginative solutions with direct applicability to the business."
Olga Fernandez
"Smartup helped us to grow the company organically to consolidate the first source of revenue from the direct channel."
Alejandro Lazcano
"Getting started in the Inbound methodology with Smartup has helped us build a solid path with measurable results from the beginning."
Raúl Rubio Alonso
"Smartup, more than an agency, has been a strategic ally for an effective interaction with our consumers."
Alfonso Pliego
"We have been working with them for 6 years and the evolution of our Adwords account has been great."
Nathanaël Berbessou
Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.
Maribel Plaza
Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.
Montserrat Porras
"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."
Margarita Meoro
"Smartup, the ideal digital ally. They have business vision, focus on results and experience throughout Latin America."
Ricardo Martinez
"Smartup provided us with a strategy oriented to the real needs of our audience."
Antoine Perouze
