Data is our way to make decisions in unknown scenarios that lead to process automation.
what we do, how we do it and what our added value is
The increase in the digital footprint associated with business processes in all areas, the low cost of storage and computation, the democratization of analytical models and the maturity of process automation mean that we are at the optimum time for organizations to base their decisions on the analysis of data...
Based on the CRISP-DM (Cross Industry Standard Process for Data Mining) methodology, which starts from the behavior of your customers and the specific needs defined as use cases, we develop projects in a global way, from the identification of data sources, development of data extraction and cleaning processes, application of models, development of output environments, team training and knowledge transfer that allow a correct strategic decision making based on data analysis.
When applied to Business Analytics we can discover patterns and predict trends considering different factors, whether economic, market, technological, seasonality or others, both internal and external to the company, with the main objective of understanding the possible future results of each action taken and in some cases codify them within an automated process.
In Smartup we are certain that projects must always be useful for organizations, so from the first contact, that the project results are quickly actionable and convertible into measures that quickly return the investment of the project itself. We know that resources are always valuable and limited and, therefore, we care about getting the most out of the data. We make sure that we are always aligned with the following key factors to guarantee the success of the project:
Quick wins: we always offer the shortest way to obtain results We develop projects tailored to the needs, previously identified We make scalable proposals in resources and costs We seek and integrate external data that optimize the quality of the results We develop robust, durable and accessible architectures We integrate the results in the processes and if possible we automate them.
For all of the above, we carefully observe the technological environment and select the tools best suited to the analytical phase of our customers: (tool 1, tool 2, tool 3 with a brief description of what they do).
Finally, we understand Big Data as a paradigm where results are as important as the knowledge of this discipline within organizations. We are looking for long-term partnerships and the best way to maintain a relationship is to ensure that our customers are increasingly better trained.
Why we are an excellent choice for your organization
Albert Einstein told his students that if he had one hour to solve the problem of saving the world, he would spend 55 minutes analyzing the problem. We were not lucky enough to be Einstein's students, but like him, we believe that it is necessary to understand our clients' problems thoroughly before investing, with dubious return, time and resources in data integration and analytics...
Not all data analytics issues require big data tools, but almost all of them have to do with the customer lifecycle, and we happen to be experts in analyzing customer behavior (see our Inbound service), unifying data from the marketing, sales and service areas of the company in its relationship with the customer (see our Revenue Operations service) and automating processes based on it to become data driven.
In such a complex field we can't do everything, or everything, but we are a complete solution for organizations that want to optimize with data the processes linked to the revenue sources of their business.
To be able to say the above and differentiate ourselves, we have had to stumble a few times, overcome the hackneyed concept of analytics and avoid generalities such as artificial intelligence that abound in the jargon of the digital industry. Our data service is not an accessory to our value proposition, it is its backbone:
At Smartup 1 out of every 5 members of our team is a data analyst. We are coordinators and professors in data analytics masters in important international business schools and universities We have carried out more than 25 data projects and more than 50 revenue operations projects We have been trusted by different public administrations such as the Government of Aragón, the City Council of Bilbao, the City Council of San Sebastián, the Ministry of Education of the Basque Country or the Consell de Ibiza. Listed companies such as Danone, Banco Santander, Ternium, Mahou, Azucarera Española, Grupo Cerealto Siro, Euskaltel or Carglass have also trusted us.
For more information do not hesitate to consult our testimonials and cases.
"Smartup has been helping us, for more than 10 years, to grow our direct channel in a progressive and sustained manner."
Invisa Hotels
Alejandro Ferrer
"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."
Mahou - San Miguel
Javier Garrido
"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."
