Energy

The identification of sectors in constant evolution and transformation is one of our company's growth levers (link to sector logos). These are sectors that either by their own disruptive nature or by socio-economic and geopolitical seismic shocks in their perimeter of activity, see the need for rapid adaptation to behavioral changes. This second category includes companies operating in the energy sector. 

The electricity value chain is developed in the following sections:

• Electricity generation: It is produced by transforming, in the different power plants, some kind of energy (chemical, kinetic, thermal, etc.) into electrical energy, taking into consideration the progressive introduction of clean, accessible and renewable technologies for local generation.
• Transmission and Distribution: The transmission network transports the energy over long distances, until it reaches its final consumer (in this case, distributors owning the local distribution network) and the distribution network is responsible for supplying the energy from the distribution substation to the end users (customer's meter).
• Electricity commercialization: It consists of buying electricity in the wholesale market and billing its customers according to their electricity usage. The commercialization company is the one who sends the invoice and processes the contractual modifications.

All these economic actors, strive for a global approach that allows them to find digital solutions in their multiple fields of adaptation : industry 4.0 (predictive maintenance, manufacturing cost reduction...), blockchain and cybersecurity (digital identity platforms, strategic security plans...), data & analytics (digital twins, marketing intelligence, customer characterization...), IT infrastructure...

What is our approach to such a sectoral dynamic?

At Smartup we understand that any of these initiatives must respond to the brand image, the users' perception of it and the existing offer. Only by understanding this universe of interpretation will it be possible to align all technological initiatives towards an objective. Therefore, first of all, we must synchronize the different online and offline communication channels through which they reach potential customers and interact with existing ones.

 The redesign of the user experience begins with research into the declared, social and measured behavior of the main user segments that finally materialize in new behavioral profiles, in our jargon of inbound marketingin our inbound marketing jargon, into new buyer personas with their corresponding buyer journeys and micro-moments of connectivity and consumption. 

With the user behavior data we design the navigation map, the user experience and the website interfaces that will serve as a public communication platform. 

In parallel, using the information from the private profile of each user, we develop a complete data analytics strategy that allows us to understand the conversion in social networks around the brand, to detect potential reputational crises and sales opportunities proactively. This integration also allows us to answer user questions and solve problems from different channels (social networks, chatbot, corporate email ...) and in a uniform way. 

In conclusion, to understand how our market perceives who we are and our messages, how this implies a return through the different marketing channels, how this, in turn, defines behavioral patterns on which we can influence and, from there, guide all the adaptation in the company towards the challenges that this analysis has set us.