Social Listening

SOCIAL LISTENING: MASTER THE DIGITAL NOISE AND ELEVATE YOUR ONLINE PRESENCE

SOCIAL LISTENING IS MUCH MORE THAN JUST LISTENING. IT IS THE ART OF CAPTURING, ANALYZING AND ACTING ON ONLINE CONVERSATIONS RELATED TO A BRAND, PRODUCT OR INDUSTRY. IT ALLOWS YOU TO IDENTIFY EMERGING TRENDS, ASSESS BRAND PERCEPTION, AND DETECT OPPORTUNITIES OR THREATS IN REAL TIME.

WHAT WE DO, HOW WE DO IT AND WHAT IS OUR ADDED VALUE AS A SOCIAL LISTENING AGENCY?

In an increasingly interconnected society, filtering out the noise and discerning relevant information is the main challenge in the social listening process. In addition, speed is crucial: online conversations are constantly evolving, and brands must be prepared to respond nimbly and effectively. Trends point to a greater emphasis on personalization and authenticity in interactions with users.

Social listening emerges as an indispensable tool to understand and manage the online presence of brands. It consists of actively monitoring the conversations and opinions of users on social networks and other digital channels to obtain valuable insights that drive strategic decisions. By using social listening, brands can better understand their audience, identify opportunities to improve products or services, and anticipate potential crises. It also allows them to measure the impact of marketing strategies and evaluate the effectiveness of campaigns in real time.

In practice, at Smartup, as a social listening agency, we make the most of the extensive set of data generated by user interactions on social networks and other digital channels. Every post, comment or mention becomes an invaluable source of information. With the use of specialized tools and advanced analysis techniques, social listening transforms this data into meaningful insights about brand perception, market trends and consumer preferences. In the field of data analysis, social listening relies on artificial intelligence, Big Data and data mining to extract actionable insights to guide marketing and communication strategies. It is a continuous process of active listening, deep analysis and agile adaptation, allowing brands to stay on top of relevant conversations and make informed decisions in real time.

Imagine being able to analyze in real time the conversations on social networks relevant to your brand. Imagine having the ability to identify emerging trends and customer opinions about your products or services. Imagine being able to detect opportunities for improvement and proactively respond to the needs of your audience. Now, imagine being able to automatically segment and categorize all this information to make informed strategic decisions. Imagine no more, our social listening service offers you these capabilities and much more. With advanced data analysis tools and intelligent algorithms, we help you understand your audience, anticipate their needs and continuously improve your social media marketing and communication strategy.

WHY WE ARE AN EXCELLENT CHOICE FOR YOUR ORGANIZATION

Smartup has a different DNA than most social listening agencies and digital consultancies in the Spanish-speaking market, and that is because we are a company of technologists that 15 years ago ventured into digital media advertising. It took a few years before someone gave a name to what we did best: MARTECH. The incorporation of technology and the exploitation of data for the optimization and scalability of marketing, sales and customer service activities was, is and will be Smartup's core...

As an example, without being at all a web development or IT company, almost a third of our team has a degree in areas such as software, mathematics or engineering. In fact, we have been doing social media listening and process automation since 2015 when we became a Hubspot certified partner and we have currently helped dozens of clients in their social listening through the use of leading tools such as Brandwatch, Sprout Social, Hootsuite, Talkwalker or Meltwater.

Naturgy, Danone, Mccain, Ternium, Banca Mifel, KIO Networks, Dico, Grupo LAR, Colisee or SteelCase are some of the multinationals and sector leaders we have supported and whose testimonials you can consult.