Paid Media and Performance

PAID MEDIA AND PERFORMANCE: WE ELEVATE YOUR ONLINE PRESENCE WITH DIGITAL ADVERTISING AND TANGIBLE RESULTS.

SEARCH ENGINE MARKETING, ALSO KNOWN AS SEM, ARE ONLINE ADVERTISING STRATEGIES THAT WE COMBINE AND OPTIMIZE IN ORDER TO MAXIMIZE THE VISIBILITY AND EFFECTIVENESS OF YOUR DIGITAL CAMPAIGNS. WITH PAID MEDIA WE REACH SPECIFIC AUDIENCES BY SEGMENTING ADS BASED ON DEMOGRAPHICS, ONLINE BEHAVIORS AND INTERESTS THROUGH GOOGLE ADS, SOCIAL ADS, BING ADS, AMONG OTHERS. AND WE TARGET CAMPAIGNS THROUGH PERFORMANCE MARKETING TO ACHIEVE SPECIFIC OBJECTIVES, ENSURING THAT EACH ADVERTISING INVESTMENT GENERATES A CLEAR RETURN FOR YOU.

WHAT WE DO, HOW WE DO IT AND WHAT IS OUR ADDED VALUE AS A SEM AGENCY?

In its early days, traditional SEM focused on basic paid search advertising strategies. PPC (Pay Per Click) campaigns were dominant, with text ads prominent in search results. Keywords were the focal point, and competition was based on bid per click and keyword relevance. Landing pages were essential, but personalization and targeting were limited. The evolution of SEM now reflects a more sophisticated and user-centric landscape...

Automation and artificial intelligence have transformed the way campaigns are created and managed. Audience targeting has become more precise, enabling highly personalized ads. Diversification of ad formats goes beyond text ads to include visual ads, shopping ads, and app ads. In addition, data measurement and analysis has become more advanced, offering advertisers detailed insights for strategic decision making.

Our approach as an SEM agency is to evolve towards more advanced, user-centric strategies supported by emerging technologies. Personalization, automation and adaptability are the coordinates we draw in a constantly changing context. We use leading platforms such as Google Ads, Facebook Ads and LinkedIn Ads, unifying your campaigns to increase efficiency and reduce friction between channels. We develop customized strategies that go beyond simple ads. We focus on precise audience targeting, keyword optimization and impactful content creation. From the implementation of tracking pixels to advanced data analysis, we measure every interaction to understand the behavior of your potential customers. Smart management of your advertising budget is our priority.

In practice, we not only drive clicks with our Paid Media and Performance services, we forge a strategy where every action has a purpose. Every strategic click becomes an essential component in driving conversions and expanding your digital presence. We optimize every element of your SEM strategy, from the precise selection of keywords to the creation of visually impactful ads. This way, your campaigns spin in a perfectly synchronized orbit, attracting the attention of your audience and gaining conversions.

Imagine being able to elevate your online presence to new heights through strategic, results-driven SEM strategies. Imagine being able to reach your audience precisely, with personalized ads that resonate with every click. Imagine being able to not only attract visitors, but to turn every interaction into a conversion opportunity. Imagine that, thanks to constant optimization, every ad spend translates into a clear and measurable return. Now imagine that your brand stands out from the digital crowd. Imagine no more, at Smartup, our Paid Media agency (SEM, Social Ads, performance) goes beyond conventional expectations, using advanced technologies and innovative strategies to drive your brand's success online.

WHY WE ARE AN EXCELLENT CHOICE FOR YOUR ORGANIZATION

Smartup has a different DNA than most SEM agencies and digital consultancies in the Spanish-speaking market, because we are a company of technologists that 15 years ago ventured into digital media advertising. It took a few years before someone gave a name to what we did best: MARTECH. The incorporation of technology and the exploitation of data for the optimization and scalability of marketing, sales and customer service activities was, is and will be Smartup's core...

As an example, without being at all a web development or IT company, almost a third of our team has a degree in areas such as software, mathematics or engineering. In fact, we have been doing paid media and performance since 2015 when we became a Hubspot certified partner and we have currently helped dozens of clients in their SEM through the use of leading technologies such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Microsoft Advertising, AdRoll, Google Ad Manager, and Adobe Advertising Cloud.

Naturgy, Danone, Mccain, Ternium, Banca Mifel, KIO Networks, Dico, Grupo LAR, Colisee or SteelCase are some of the multinationals and sector leaders we have supported and whose testimonials you can consult.

Smartup has helped us to optimize our digital marketing and has given us a vision that goes beyond the real estate world.

Lar Group
Maribel Plaza

discover our success stories

They have trusted us

more than 100 satisfied customers

"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."

IE Business School
Carlos Saldaña

"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."

Mahou - San Miguel
Javier Garrido

"Smartup has become a trusted partner, providing us with the best solutions at all times."

RACE
Ignacio Polvorinos Reyero

"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."

FINDIRECT
Gonzalo Mateo-Sagasta

"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."

Guggenheim Museum
Margarita Meoro

"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."

Johnson&Johnson
Mavi Nafria

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