REMARKETING AND RETARGETING: RECOVERING OPPORTUNITIES AND CONVERTING YOUR AUDIENCE

REMARKETING IS THE STRATEGIC TECHNIQUE THAT TAKES ADVANTAGE OF THE DIGITAL TRAIL OF USERS TO REENGAGE THEM AND REACTIVATE THEIR INTEREST IN PRODUCTS OR SERVICES. IT AIMS TO RECONNECT WITH USERS WHO HAVE INTERACTED WITH YOUR BRAND. A RETARGETING CAMPAIGN SPECIFICALLY FOCUSES ON SHOWING ADS TO PEOPLE WHO HAVE VISITED YOUR WEBSITE BUT HAVE NOT COMPLETED DESIRED ACTIONS, SUCH AS FILLING OUT A FORM OR MAKING A PURCHASE.

WHAT WE DO, HOW WE DO IT AND OUR ADDED VALUE IN REMARKETING AND RETARGETING CAMPAIGNS

In their early days, remarketing and retargeting campaigns were relatively simple, focusing on reminding users of their previous interaction with a website. Retargeting, on the other hand, focused on displaying targeted ads by implementing retargeting pixels that followed users online and presented them with relevant ads on other websites. This tactic sought to reactivate interest and remind users of their previous experience. In the case of remarketing, its focus was broader, including not only online ads, but also tactics such as personalized emails and messages. This vision allowed brands to retarget users across multiple channels, reminding them of their previous interaction and encouraging further engagement.

Over time, these strategies have evolved significantly. Today, remarketing and retargeting campaigns benefit from more advanced technologies, more accurate data analysis and much deeper personalization. Sophisticated algorithms allow for finer audience segmentation, which means that ads are more relevant and specific to each user. In addition, integration with other tools and platforms has expanded the ability to reach users across different devices and channels, creating more cohesive and effective experiences. In short, the evolution of these strategies has led to greater efficiency, precision and personalization in remarketing and retargeting campaigns.

Our approach to remarketing goes beyond displaying repetitive ads. We implement customized strategies, using leading technologies in data management and advanced analytics. We integrate data from various interactions, building detailed user profiles. This data-driven approach allows us to anticipate behaviors, delivering relevant ads at the right time. We use cutting-edge technologies to maximize effectiveness and create campaigns that not only remember your audience, but engage them in a personalized journey.

In practice, we not only close gaps and recover lost opportunities. By maintaining a constant presence in the user's mind, we improve the conversion of potential customers into actual customers.

Imagine being able to maximize every seemingly missed opportunity and reconnect with those users who have interacted with your brand. Imagine being able to personalize each interaction, remembering not only their previous visit, but inspiring specific actions. Imagine being able to show targeted ads to users who abandon your website before completing a purchase. Now imagine every impression and every click being part of a cohesive strategy that reinforces your digital presence and stimulates meaningful conversions. With Smartup, remarketing and retargeting aren't just about remembering; they're about inspiring and converting. Imagine no more, let our strategies guide your audience to conversion, transforming visitors into loyal customers.

WHY WE ARE AN EXCELLENT CHOICE FOR YOUR ORGANIZATION

Smartup has a different DNA than most digital agencies and consultancies in the Spanish-speaking market, and that is that we are a company of technologists that 15 years ago ventured into digital media advertising. It took a few years before someone gave a name to what we did best: MARTECH. The incorporation of technology and the exploitation of data for the optimization and scalability of marketing, sales and customer service activities was, is and will be Smartup's core...

As an example, without being at all a web development or IT company, almost a third of our team has a degree in areas such as software, mathematics or engineering. In fact, we have been doing process automation since 2015 when we became a Hubspot certified partner and we have currently helped dozens of clients in remarketing and retargeting through the use of leading technologies such as Google Ads, Facebook Ads, AdRoll, Criteo, Perfect Audience, Adwords by Bing Outbrain or HubSpot.

Naturgy, Danone, Mccain, Ternium, Banca Mifel, KIO Networks, Dico, Grupo LAR, Colisee or SteelCase are some of the multinationals and sector leaders we have supported and whose testimonials you can consult.

"We have been working with them for 6 years and the evolution of our Adwords account has been great."

Bodeboca
Nathanaël Berbessou

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They have trusted us

more than 100 satisfied customers

"We work with Smartup because of their high specialization and experience in SEO, we count on their support and continuous consulting."

IE Business School
Carlos Saldaña

"Thanks to the analytics models developed with Smartup we are able to interpret changes in our marketplace earlier."

Mahou - San Miguel
Javier Garrido

"Smartup has become a trusted partner, providing us with the best solutions at all times."

RACE
Ignacio Polvorinos Reyero

"Thanks to Smartup we have built a 360º digital strategy in which the user is the center of all our actions."

FINDIRECT
Gonzalo Mateo-Sagasta

"Oriented to optimize the investment made by the client, integrating into its strategy and anticipating with creative, innovative and effective solutions."

Guggenheim Museum
Margarita Meoro

"We are obsessed with listening to the consumer. We trusted Smartup and it was a wise choice because they do it with kindness, friendliness and professionalism."

Johnson&Johnson
Mavi Nafria

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