Automotive and Mobility

The Spanish association of car and truck manufacturers, ANFAC, in the words of its president, Wayne Griffiths, says that "In my long professional career I have never seen such relevant changes as those brought about by the electrification and digitization of mobility.".

The sector faces different challenges in the countries in which it represents an important part of the GDP: decarbonization as a social and governmental obligation, digitalization in search of efficiency and adaptation to demand, and the maintenance of the market, the competitiveness of production and employment.

This is leading manufacturers to expand their activity, occupying links traditionally operated by intermediaries and independent companies, such as second-hand sales or financial services, which means that they will have to evolve rapidly if they do not want to see their usual market disappear.

There is a widespread search, driven by manufacturers, for what the industry calls disruptive mobility: the combination of technology, connectivity and digitization as a platform for marketing vehicles in a new era of travel. The entry of agents linked to the new services of connected, shared and autonomous mobility, with the digitization of mobility should provide solutions to the trends that circulate through our cities and roads.

This is a sector that is struggling to become what we call a convergence sector. convergence sector, that is, a sector that brings together diverse solutions for users in different facets of their lives: security, entertainment, information and, in another age segment, even social interaction, flexibility and sharing.

What is the approach we have at Smartup for the different agents in the automotive value chain?

Our focus on behavioral analysis in all our projects is a valuable tool for the efforts of automotive companies to advance in the challenges outlined above. We show the industry the common denominator of user behavior as a unifying element of data for decision making in each of its challenges.

As part of the productivity required in the sector, we offer our services of people analytics, to measure communication, absenteeism, propensity to success or any other of the human resources variables that affect this variable. In the field of customer acquisition, this is one of the industries with the largest number of user contact points of all the industries we work with. The existence of an agency structure optimized under the criteria of RevOps and DataOps, which implies adapting processes, capabilities, response times and costs to the most competitive standards in the sector, is the ideal element for supporting the recruitment and sales structures of automotive and mobility companies. We have carried it out in projects for the industry supplying materials for the sector, in the manufacturers themselves, in car distribution and sales companies focused on the repurchase and resale of cars, in maintenance companies, as well as in innovative models in repurchase and resale services, in the second-hand segment of exclusive cars, insurance companies and, finally, in startups that base their business models on the exploitation of user data.

However, it is in the analysis of the confluence of user behaviors, within their vehicle, where the integration of digital capabilities for behavioral analysis makes the most sense. From our approach, users will move through their demands following recognizable patterns, just as we observe them in online shopping or in their interactions around their workplace.