Hardware and Software Industry

The hardware and software industry is the protagonist of a paradox in the field of digital evolution. On the one hand, they are the generators of the structure on which the rest of the companies support their own evolution, but, at the same time, in many cases they suffer internally from the same problems of adapting to changes in their customers' behavior.

Part of Smartup's management team comes from the software development field and we have experienced how the market demanded these companies to develop customized technology to overcome their limitations. When more robust technological products began to appear, the problem for this type of companies began to be the friction in the implementation. Not only was it complicated to adapt standard programs to specific needs, but also the teams responsible at the client suffered from significant friction during the learning curve, which was not always overcome.

Parallel to the above, the different innovations in all economic sectors force them to a constant evolution of their offer, which generates, once again, a pressing need for automation of the processes with the highest operational and economic return.

What do we bring to the hardware and software industry from Smartup?

From our internal knowledge of the industry, and as an active agent in the same sectors in which companies in this important business sector operate, we adapt our capabilities on two complementary fronts:

We collaborate in minimizing the friction generated by the learning curve of the end user with the services he has just acquired from our client. To this end, we work together to identify the ecosystem of existing connections between its technological structure ( back end) and its commercialization process, understanding how to feed in the most efficient way possible, with the results and improvements provided by the new software and hardware, the customer journey ( buyer journey) turning these software and hardware suppliers into companies of integral digital transformation.

In parallel to the above, in many cases it is of interest to have a specialized workforce in the field of both advanced analytics and digital marketing for which we developed a service level agreement based on the concept of RevOps concept, which involves adapting processes, capabilities, response times and costs to the most competitive standards in the industry.

Ya CONFIARON EN NOSOTROS

ESTO OPINARON SOBRE NUESTRO TRABAJO

We are happy with the service, and as icing on the cake, Smartup's founders are cool!

Cornershop

Oskar Hjertonsson

"Smartup has helped us to qualify our database and automate email marketing flows, improving our customer acquisition results."

THE CONFIDENTIAL

Jose A. Navas

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COLISEE

Marisa da Costa

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Runnics

Eduardo Berrocal

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Johnson&Johnson

Mavi Nafria

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SteelCase

Rocio Diez

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iVoy

Alvaro de Juan

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Doubleyou

Nuria Gimenez

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Nextimize

Juan Manuel Parra

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Latin Auditions

Stella Aguirre

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Axa Insurance

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Business Config

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Mahou - San Miguel

Javier Garrido

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Palladium Hotels

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BilliB

Aurora López García

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IE Business School

Carlos Saldaña

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Biopharma

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Unibet

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Biwer

Raúl Rubio Alonso

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Roomie

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Arquine

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ArtSurfCamp

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FINDIRECT

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Kontsumobide-Basque Institute of Consumer Affairs

Nora Abete

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Anahuac Business Development Institute

Laura Iturbide Galindo

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Talentia Software

Rosa María Martínez Olmos

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Asian Destinations

Adelia Gil

Smartup helped us to make our transversal internationalization project a reality through the development of a B2B platform.

Government of Guanajuato

Montserrat Porras

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TEC Milenio

Luis Miranda

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Naranya

Javier Santos Rodríguez

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European Graduate Institute

Carlos Pérez Castro

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Cegos

Pablo Varela Nieto

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CHG

Juan Echevarrieta

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Blablacar

Alberto Padilla Luengas

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Azucarera Iberia

Carlos J. Fernandez

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European Business School

Antonio Alonso

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Restalo

Juan Otero

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Invisa Hotels

Alejandro Ferrer

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Bebitos.mx

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Bonafont

Mariana Uriol

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Gus

Carlos López

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Technological University of Peru

Juan Carlos Malaga

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Donosti City Council

Ibon Ramos

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Next Group

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Your Canton

Alejandro Pailles and Juan José Solórzano

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MASQMAI

Aida Mas

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(Nestoria and Gartoo) Lokku Ltd.

Ruben Martinez

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Nestlé

Karen Stone

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HCC

Adelina Cantarell

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Biorhythm

Louise Nagle

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VendeTuAuto (OLX Autos)

Ignacio Cordero

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LatamAutos

Matthieu Pujol

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Cucorent

Jorge Hernandez

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Essity

Laura Gonzalez

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Isabel I University

Santiago Mayorga Escalada

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Rittal

Vanessa Valdes

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VenturesSoft

Yazmin Vera

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COFIDE

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Datacy

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Netshoes

Ricardo Martinez

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Smartfit Mexico

Miguel Meneses

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CENTRUM

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RappiCard

Yolotzin Bravo

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Zadibe

Daniel Licari

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Mabe

Federico Montane

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Martifer Solar

Alberto Rabanal

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Petsy.mx

Pablo Pedrejón García

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Prosegur Security

Antonio Parages

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Mifel Banking

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Insurance X Kilometer

Alberto Ventosa

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Groupm

Rocio Coello de Portugal

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Lar Group

Maribel Plaza

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Rafael Hotels

Silvia Palazuelo

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Entrol

Nacho Navacerrada

In our years together they have demonstrated a great reliability, precision and involvement that we have never received from other partners.

Tomtom Telematics

Carlos Rodriguez

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Lokald

Santiago Cepeda

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No Apron

Evaristo Babé

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Sweetwell

Alfonso Pliego

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Bodeboca

Nathanaël Berbessou

Smartup maximizes the quality of traffic to achieve all our conversion goals

FCA (Fiat Chrysler Automobiles)

Carlos Barragan

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BORN LIVING YOGA

Marta Meseguer

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Avalon Expert Network

Iñigo Manso

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PROSOL

Carlos Herrero

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Savorly app

Bernardo Islas

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Pulpomatic

Inés Rojas

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ATEIF

Juan Simón Tur

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Guggenheim Museum

Margarita Meoro

They are the best agency for inbound marketing in the country and create all kind of content by looking at data and testing variables.

Banco Sabadell

Ramon Barrueta

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D&AMP;V

Miguel Pereira

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