Retail

What you may not realize is that this is a text written entirely by GPT (Generative Pre-trained Transformer Transformer).Generative Pre-trained Transformer) is an autoregressive language model, which uses deep learning to produce texts that simulate human writing. It did this in less than 2 seconds and allowed me to focus on the real value-add of this industry analysis: how to use advanced analytics to get to machine learning at as many stages of the customer journey as possible through our funnel so thatDirect to Consumer ecommerce becomes a structure ready to incorporate the successive algorithmic and artificial intelligence improvements that appear in the market, depending on its strengths and weaknesses.

We have overcome the brand momentum, the comprehensive brand positioning strategy (Findability)We have moved beyond brand impulse, retention or recommendation, to focus on identifying customer touch points that require an impulse, which can be provided by advanced algorithms today, or by machine learning or artificial intelligence in the very near future.

How do we approach our support to our ecommerce clients from Smartup?

For our clients in the sector, whether they are physical B2C retailers, purely digital or hybrid, we offer a series of services for each phase of the Buyer JourneyFrom which we develop content plans, branding and acquisition campaigns and the relationship strategy with existing customers:   

• Advanced active listening to identify brand strength in the awareness phase
• Strategic generation of content in the comparison phase as well as identification of the best nodes of influence to be used. 
• Chatbots, traditional or advanced for intelligent interaction in the buying process.
• Prescriptive scenarios for upselling or recommendation in the post-sales phase.
• Automation of contacts with pre-established messages to drive recommendation in the user satisfaction phase.